Marc Glimcher, president and CEO of Tempo Gallery, and among the many most vocal proponents of the crypto-art market—a minimum of among the many mega-dealer set—has introduced the gallery’s first devoted platform for promoting artists’ NFTs.
On account of open in September, the as-yet-unnamed platform will debut with a sequence of recent NFTs by Lucas Samaras based mostly on his archive of digital prints, making them the 84-year-old artist’s first foray into the medium.
The objective just isn’t to compete with established crypto-art marketplaces corresponding to Nifty Gateway or Rarible, Glimcher advised Artnet Information, and collaborations will probably be thought of “on a case-by-case foundation,” he stated.
As a substitute, the platform, which is able to reside on the gallery’s web site and be overseen by Christiana Ine-Kimba Boyle, Tempo’s on-line gross sales director, is meant as an outlet for Tempo artists to supply and promote digital artworks whereas the gallery controls the value level.
“By providing artists’ work on our personal platform, we are able to higher assist them in setting applicable costs and by managing the gross sales course of extra seamlessly than by means of third events,” Glimcher stated.
The impetus, he stated, got here partially from the gallery’s artists.
“We work with quite a few artists who need to make NFTs, so constructing a devoted platform the place they will present their work is an apparent resolution,” he stated.
In April, Tempo partnered with Urs Fischer on the sale of his first NFT by means of the public sale app Honest Warning, which reportedly caused a rift between the artist and his longtime seller, Gagosian. The paintings, a digital animation of a lighter merging with an egg, sold for $97,700.
Tempo will be a part of forces with Fischer once more this month when it hosts a web based exhibition of the artist’s NFTs. The present is about to go on view July 21. Later this summer season, Tempo will showcase an NFT mission from considered one of its latest roster artists, Glenn Kaino.
Tempo can also be now accepting cryptocurrency as a type of fee for all artworks, bodily or digital.
“I’m a crypto individual,” Glimcher advised Bloomberg, which first reported the information of the NFT platform. “It’s actually painless to just accept crypto. It’s simply: Why would you not?”
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